Industry leader joins Tantalum Corporation to perfect Air.Car initiative and battle NOx emissions – “the silent killer of air pollution”

London, 22 January 2018

Connected car specialist and automotive industry thought-leader Alexandra Willard has joined vehicle technology firm Tantalum Corporation (“Tantalum”) to lead the company’s innovative Air.Car programme.

Air.Car ( is Tantalum’s cutting-edge and award-winning platform, developed in conjunction with scientists from Imperial College London to compute real-time levels of the killer Nitrous Oxide gases being produced by any vehicle. Vehicle pollutants, especially Nitrous Oxides, are estimated to contribute to shortening the lives of c.40,000 people a year in the UK.

Alex previously worked at Ford, Jaguar Land Rover and was the founder and ex-CEO of the telematics company, Lysanda. She has also held advisory roles with the likes of Google, Admiral and Allianz.

Alexandra Willard, new Head of Air.Car at Tantalum, said:

It is so exciting to lead Tantalum’s commercialization of the Air.Car proposition. Air.Car revolutionises how we drive around our cities. I look forward to working with the highly skilled Tantalum team and developing this technology to save lives and win new business.”

Ozgur Tohumcu, CEO at Tantalum, said:
“I am delighted that Alex is joining us. She effectively wrote the book on telematics and on-board diagnostic devices and will introduce Air.Car to the world’s cities and its drivers.”

Notes for Editors

Announced globally at CES 2018, Air.Car’s initial 1,000-vehicle trial began in December 2017 in Bristol, the UK’s top ranked Smart City, and Oxford – with other cities across the globe planned to follow suit. The project, also the subject of video reports by senior media outlets including the BBC and Reuters is part funded by the government’s innovation agency InnovateUK and the Centre for Connected and Autonomous Vehicles.

The trial is being run with vehicles from the University of Oxford and Bristol Waste Company (

Tantalum Corporation is a leading innovator in the connected car space as an end-to-end services provider. Tantalum’s mission is to offer the most innovative and open marketplace for the aggregation and monetisation of vehicle-related services.

Tantalum’s partners include global technology and automotive leaders: Samsung, TomTom, ATOS Worldline, SAP, PwC, Jaguar Land Rover and TNT.

For further information please contact:

Equus Group
James Culverhouse
+44 (0)20 7223 1100 / +44 (0)7912 508 322
[email protected]