Tantalum strengthens Auto OEM presence in the US with its latest executive hire

New Vice President of Automotive OEM Sales will capitalize on growing market opportunities with car manufacturers.


DETROIT — September 12, 2018 — Tantalum, a leading digital innovator in the connected car space, announced the appointment of Joe Boyle as vice president of Automotive OEM Sales to chase the growing opportunity with car manufacturers. As an OEM sales expert, Joe brings over 30 years’ experience that spans multiple perspectives within the U.S. and global markets. Joe joins Tantalum following successful stints leading the North America Sales & Business Development team at LG Electronics’ Vehicle Components Company, leading the aftermarket business unit and automotive sales teams at Verizon Telematics, and a variety of sales, marketing, planning and engineering roles at both Delphi and General Motors.


“I am delighted to welcome Joe to Tantalum. His extensive experience in developing and selling solutions for the automotive market, from both within an auto OEM and a tech company at the forefront of IoT will further strengthen our focus to be a solution provider to auto OEMs, said Ozgur Tohumcu, CEO of Tantalum. “We see many auto OEMs are exploring ways to monetize their data and many are wholesaling data in the absence of relevant and personalized customer offerings. Our products address a gap in the market and help OEMs to create a truly digital and relevant marketplace in the car.”


The move comes with the U.S. connected car market gaining significant traction, with research by Statista showing 49.1 million connected cars currently in market and near 40 percent penetration rate for connectivity in new vehicles, with an expected increase to 80 percent by 2022. The US market is also the world’s most developed with an annual revenue growth rate around seven percent coming from connected hardware, vehicle services and infotainment.


Tantalum has echoed this growth with new offices opening in notable automotive and technology hubs across the U.S. including Silicon Valley, Detroit and Atlanta. Providing products that transform the provision of vehicle services and in-vehicle commerce, Tantalum partners with auto OEMs to enable monetization of use cases from the vast amounts of data that the cars of today automatically collect. The device and platform agnostic products can onboard OEM’s existing offerings or add innovative new services based on global partnerships with service providers.


Tantalum brings a key differentiator to the market via its underlying payment, subscription management and CRM platform, Pay.Car. Utilising global partners, Pay.Car allows the easy management of all customer payments within the car, as well as providing omnichannel customer experience for the OEM. Pay.Car can onboard auto OEM’s existing offerings, loyalty programs and enable the addition of new connected car services while reducing deployment times from months to weeks. The secure and scalable one-click payment platform allows for the simplified driving of growth, adoption and monetization for all companies involved, thanks to Pay.Car’s unique ability to share revenue between all partners and service providers.


“Having seen Tantalum’s innovative approach to the automotive market, I am very excited to join the creative and highly skilled team during a period of great growth in the U.S. connected car market,” said Joe Boyle, Tantalum’s new vice president of automotive OEM sales. “Pay.Car provides a brand-new method of customer engagement and monetization in the connected car, something unique to Tantalum.”